RESEARCH



A Matter of Taste
The demographic and psychographic profile of A Matter of Taste listeners are the most desireable in radio! David & Rachel Cane’s unique discussion of food, wine & tarvel attracts an intelligent audience with discretionary income. These are educated and affluent listeners who are involved with the program…so they LISTEN and RESPOND to your selling messages!

--- The Perfect Demographic ---


• 43% EARN OVER $75K PER YEAR
• 37% EARN OVER $250K PER YEAR
• 50% ARE WHITE COLLAR EMPLOYED
• 80% HAVE COLLEGE DEGREES
• 82% OWN THEIR OWN HOMES
• 34% OWN A SECOND HOME
• 53% HAVE USED A GOLD OR PLATINUM CREDIT CARD IN LAST 3 MONTHS

*Scarborough Research


Add A Matter of Taste to your media mix to reach the RIGHT audience! For advertising and marketing opportunities, contact david@amatteroftaste.com

 


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